Customer Profile: Wenger Corporation designs and manufactures musical equipment for music educators. Wenger offers more than 600 products, including acoustical products, chairs, classroom products, staging, stands, and storage. Wenger Corporation also provides technical support and consultation.

Challenge: Wenger Corporation provides training with its sales force to enhance their knowledge of all Wenger products. Training is in-depth as sales professionals learn about Wenger's 600 products that are sold worldwide. The sales force needed greater knowledge of all Wenger products through more efficient training.

Strategy: Wenger chose Phasient Learning Technologies to develop customized online training.

Process: Phasient worked closely with Wenger Corporation to provide efficient product sales training that optimized managers' time. In response to those needs, Phasient developed a highly interactive course that featured 3D models, animations, activities, and sales simulations. The 90-minute course captured learners' interest and provided them with realistic practice to apply the knowledge they gained.

Results: All of the goals were achieved and feedback from the sales professionals and managers were extremely favorable. The time that managers spent training new sales staff was reduced by 85% for each new hire. In addition, the time spent answering sales questions was significantly reduced.