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Case Study: GuideOne University (Printable PDF)
Customer Profile and Background: GuideOne Insurance is one of the nation's largest church insurers. GuideOne also insures faith-based schools and colleges, as well as not-for-profit senior living communities. GuideOne is licensed in all 50 states and is represented by nearly 1,600 agents. Over the course of several years, Phasient developed GuideOne University, a comprehensive, online training program that included over 50 courses and encompassed all of GuideOne's products. GuideOne University has been a tremendous success in providing custom, interactive training to agents across the United States. Phasient continually keeps the course content for GuideOne University updated with the most current product offerings and information so it's relevant to learners. Challenge: GuideOne University and other courses were already in place to train new GuideOne agents. However, GuideOne needed more high level courses for its agents who were already experienced in the insurance industry so they could be trained more quickly. The training content was already created but it needed to be refreshed and presented in a new and unique manner. Strategy: GuideOne Insurance chose Phasient Learning Technologies to develop a series of innovative, fast-track courses to quickly train agents throughout the country. Process: Phasient collected all necessary materials, as well as GuideOne's current training content to begin developing a new, refreshed fast-track series of courses. In response to GuideOne's needs, Phasient developed highly interactive courses that featured simulated activities and an overall media-rich learning experience. Results: The fast track series will efficiently train agents throughout all fifty states, obtaining GuideOne's goal of quickly training new agents. The course simulations and interactive activities will provide realistic practice that will enhance the agents' knowledge. "Phasient did a great job of making the fast track courses new and unique." - Steve Rindfuss, Sales Training Manager, GuideOne Insurance |
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